When it comes to race media, speed and quality usually don’t go together, but over the past year, our team of incredibly talented local creators has proven time and time again they can. We’re here to provide athletes and communities the highest-quality photo and video packages we can, with proceeds empowering mental health initiatives for Military and First Responders.
In under 12 hours – ON RACE DAY – our team at RaceCapture captured, processed, and delivered over 100,000 photos, directly to athletes, providing badass, high-end professional imagery the same day they competed. No waiting, or digging manually through galleries. Athletes upload a selife, and use facial recognition to immediately find their photos and share them directly on socials. Race Media’s fastest, and highest-quality service – built specifically for athletes.
The RaceCapture Difference
RaceCapture was built to change the way athletes experience race media. I started this business to slowly support local gyms and events. This quickly expanded and I was able to grow our team of incredibly talented creators to shoot, edit, and deliver on the fly during race day.
Tgoether we combine elite-level photography, cutting-edge real-time delivery systems, and facial-recognition technology to give every competitor their photos, fast. Faster than anything they’ve seen yet.
Our workflow begins the moment the race starts. Every photographer on the course is synced into our system, uploading images directly into RaceCapture’s cloud for editing. From there, our AI-assisted sorting and culling tools organize thousands of shots by athlete and bib. Creators edit those images, ensuring every participant gets a complete gallery of their journey.
By the time athletes cross the finish line, their photos are already edited, uploaded, and tagged. Within hours, they can search by bib number or upload a selfie to instantly find every image of themselves.
For the Athletes
We built RaceCapture for the athletes who show up on the start line, and crush the finish.
For the ones who push through sleds, lunges, and burpees with everything they’ve got — and deserve photos that reflect that grit.
Our system ensures that when you open your gallery, you’re not just seeing photos — you’re reliving the effort, the power, and the pride of what you accomplished that day. Each image is hand-curated, color-graded, and optimized for social sharing so that you can post your highlights instantly.
Why It Matters
Race day can pass in the blink of an eye but your photos shouldn’t take days to arrive.
Our mission with RaceCapture is to make every athlete feel like a pro, with same-day delivery, elite-level visuals, and a simple, shareable experience. As a group of local, family and community focused creators, we want each and every athlete to have race media that properly highlights their grit and determination.
We believe community athletes deserve the same level of coverage as professionals, and we’re here to make that the new standard.
📸 Experience RaceCapture
RaceCapture is redefining race media in Canada.
From triathlons and marathons to HYROX and community events, our team delivers instant, world-class coverage that celebrates the athlete experience from start to finish.
📍 Ottawa-based | Veteran-Owned | Built for Athletes
