Ottawa Fitness Reels, Sean Menezes Photography

High-Energy, Badass, and Unique Content for your Socials

Whether you’re working with me to film some unreal content for your socials, or using your mobile phone, the most viewed and shared videos on Instagram and TikTok ALL follow the same key guidelines!

RELATABLE. UNIQUE. SHAREABLE.

In the gym, you’re relating to other athletes. What do those athletes love? THE PUMP! High-energy, motivating content that inspires fellow gym rats and leaves them itching to hit the gym. That means close, unique, dynamic angles, fast cuts, and high-tempo music. The more badass and unique your content, the more shareable it becomes

Improving your Reels

Here are some tips to achieve this using your mobile device:

• Use a tripod, but move it around often! Using a tripod allows you to get really stable and high-quality footage without a second set of hands. Adding a dynamic zoom to this stable image in post-editing will make the video that much more engaging and turn a boring shot into an exciting one.
• Capture close up. Hack Squats? Get those angles!! The best thing about shooting in a gym is how unique all movement patterns are. Try filming closer to add more intensity to your videos.
• Vary the use of your audio! Using trending audio is great and I do recommend it for the majority of your reels, but it’s easy to quickly become flooded within the sea of similar content. I prefer taking a little more time to find something raw and unique that hasn’t been done before. Not only does this make your content more tailored to you and your personality, but other creators will soon to begin to use your sounds, further growing your audience.
• Keep It Short. A HIIT sprint is short, and your reels should be too. All out energy to pass onto the viewer to keep their attention and inspire them to share your reels, and watch them again and again. Keeping your reels to under 30 seconds will be sure to capture and retain your audience’s attention, without losing it part-way through.

Step Up Your Game!

OR, take it the next level and get someone (like me!) to film some unreal and unique content for you!!

This adds a key dynamic, and unique element to your reels. The quality, the angles, the movements and the edits are now all amplified to another level. There are very few people on social media besides the big name creators that have dedicated videographers. The only way to stand out of a crowd, is to be different than the crowd, and clearly those creators have it figured out!

Lastly, check out the video we filmed below at Power Muscle and Fitness Carlingwood to see how we brought his vision to life. Unique, badass, and high-energy content filmed for Instagram and TikTok, right in the heart of Ottawa. Don’t hesitate to reach out to me on Instagram to see more content or inquire for a shoot of your own!

“Sean doesn’t just deliver, he brings dreams to reality. His work is phenomenal, work rate is insane and his creativity is out of this world” – @Peter.Laflare.