The HYROX event with Strength Collective 613 in Ottawa was nothing short of badass! High-energy, athletes getting after it, support crews cheering them on, blasting music that perfectly fit the moment, it was an incredible event, one to remember, and one to capture. Athletes pushed their limits as pairs, embraced the grind, and raced the clock. Being able to capture those moments— the intensity, relentless pursuit of excellence, exhaustion, and the grit as they crossed that final line was everything.

I wanted to provide the athletes something truly badass, incredible and memorable to match the energy of the event. I did my best to work and share the photos and videos we captured that same day so competitors and spectators alike could instantly relive the energy and showcase their badass performances. I was so happy to see my social feeds lit up with those photos and videos being shared across the community, highlighting the power of media in building excitement, engagement, and community.

Why HYROX Athletes Need Badass Media Coverage!

• Athletes thrive on seeing their efforts realized. In the moment, they’re focused on the training, and execution. There is no mental bandwidth to sit back, relax, and enjoy the moment. Seeing those incredibly badass photos and videos after though, OOF. It hits different, fuels motivation, and a sense of pride.
  
• It strengthens the community. Sharing these moments doesn’t just celebrate individual performances—it connects the entire HYROX family. Each athlete sharing their wins are moments that are collectively celebrated. Hugs between partners, and the hand-off between wall-balls and burpees. These are intimate and beautiful moments with incredible sentimental value, and the ones we look back on most fondly.
  
• For gyms, it’s an unmatched marketing tool. When participants share their photos and videos, they amplify the event’s reach organically, attracting even more competitors and fitness enthusiasts within the community.

Media isn’t just about documentation—it’s about creating an experience that lasts beyond competition day. For event organizers, fitness brands, and athletes looking to showcase their journey, high-quality visuals make all the difference and help to build that badass sense of community we strive for.

If you’re looking for high-performance photography and videography for your fitness event, reach out to me on instagram or through my website, and let’s capture some truly badass media.